August 2, 2015

DC Shoes presents "Robbie Maddison's Pipedream"

Deven's biggest project to date has been the Pipedream movie.  This was the project that took him to Tahiti for 4 weeks.  This was the project that kept him up late, and worrying near the end of the edit. This was the project that many many opinions were expressed, but he had to fight for his view.  The end result was perfection.  Within the first 48 hours there were 30 million views (on facebook and youtube). 

The night before the launch was interesting to say the least.  Someone leaked the photos in the middle of the night.  Then during church on Sunday, Deven's phone started buzzing like crazy.  The whole 2nd hour he was putting out fires (his words), pulling stuff down right and left.  Then, the video leaked and got several million views quick.  So the video was put up early. It was received with amazing results.  After a few days it was everywhere (so many new channels picked it up, including the Today Show).  The following weeks were busy making a behind the scenes movie (about an hour) called Behind the Dream.  It was so interesting.  It was amazing to see Deven's vision (paired of course with Robbie's Dream and amazing stunt) come to life.  Amid lots of push back, everything he predicted came to be.  

We got to attend the premiere party at Shoreline hotel. Deven setting up
 I loved the centerpieces.
 Deven getting interviewed for Transworld.
 The crew from Tahiti (Deven was the Creative Director from the beginning, and the Director of the film and the behind the scenes).




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